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IAIOS - Campaign
Date: 2019 | Barcelona
Client: IAIOS
Services: Creative Strategy, Campaign Execution, Market Introduction
IAIOS made its debut in the Nordic market with a campaign that celebrated durability and timeless style. “Long lasting attitudes for longer lasting winters” captured the spirit of creating quality garments meant to last. I crafted the creative strategy and steered the campaign to spotlight the brand’s core values in a fresh, resonant way.
review
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