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WTC
Date: 2023 – Present
Client: María Carvajal & Miguel San Román (Founders)
Services: Business Development, Product Strategy, Project & Product Management
WTC is more than just a cap brand, it’s a statement about how we approach life and business. Founded by María Carvajal and Miguel San Román, the brand is built on the idea that redefining the way we see things leads to better decisions, better businesses, and better lives.
As Project and Product Manager, I played a key role in structuring the business, overseeing the website launch, and shaping the brand’s communication and operations.
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“Working with Isabel has meant finding the missing piece I had been searching for a long time. For me, she’s the perfect partner: someone I feel completely aligned with and trust to take my ideas and projects and help them grow together. It’s been incredibly easy to start working together, not only because we share methodology, workflows, and tools, but also because we share the same vision. Having Isabel on our team has not only accelerated the progress we’ve made, but also boosted our motivation to aim higher and do better.”
